Google Adds Granular Channel Reporting to Demand Gen Campaigns
Google Enhances Demand Gen Campaigns with Granular Channel Reporting
Google Ads just got smarter. In a recent update to its Demand Gen campaigns, Google has introduced granular channel-level reporting, empowering advertisers to make more informed decisions and fine-tune their ad strategies.
What's New 2025?
Advertisers running Demand Gen campaigns can now:
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Select specific ad channels (YouTube, Gmail, Discovery)
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Measure performance by channel
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Optimize budgets based on channel-specific ROI
Previously, performance data was bundled together, making it harder to know which platform truly delivered results. Now, marketers have the tools to double down where it matters most.
Why It Matters for Advertisers
With user behavior and engagement varying widely between platforms, this update is a game-changer for campaign precision. You can now:
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Scale YouTube shorts if they outperform Gmail ads
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Pause underperforming Discovery segments
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A/B test creative by platform for clearer insights
In an era where every ad dollar counts, the ability to track performance at the micro level is critical for maximizing ROI.
Smart Advertising = Smarter Growth
At LinkProfit.ie, we help brands take full advantage of updates like this. From ad strategy to execution, our team ensures your campaigns reach the right people, on the right channels, at the right time.
Final Take
Google's upgrade to Demand Gen campaigns gives marketers the visibility they've been waiting for. Better targeting, better data, and better performance are now just a few clicks away.